Challenge
Enable sales teams to qualify opportunities and close deals faster through agentic capabilities within a new Salesforce implementation.
Focus
Outcome
Implemented AI-powered service and sales-assistance capabilities that streamlined event attendee check-ins and improved account visibility for users. By combining Agentforce, Einstein AI features, intelligent lead routing, and custom automation, the solution reduced manual effort, surfaced relevant insights faster, and delivered a more efficient user experience across key business processes.
Challenge
Modernize a custom dealer marketing portal by rebuilding it on Salesforce Experience Cloud using standard platform capabilities.
Focus
Outcome
Delivered branded partner and dealer community experiences that improved navigation, content visibility, and access to key business processes. Designed and implemented reusable site components, audience-specific experiences, and intuitive user journeys that strengthened engagement, supported marketing and sales initiatives, and maintained a consistent brand experience across multiple portals.
Challenge
Improve marketing attribution and campaign visibility through automated tracking across Salesforce and digital experiences.
Focus
Outcome
Implemented a scalable campaign management solution that transformed a complex, multi-step process into an intuitive guided experience. By automating campaign hierarchy creation, SEO parameter generation, and workflow execution, the solution improved consistency, reduced administrative effort, and enabled more efficient campaign management across the organization.
Challenge
Modernize an enterprise marketing ecosystem by migrating processes and data to Salesforce Marketing Cloud.
Focus
Outcome
Supported a large-scale marketing modernization initiative by helping migrate enterprise marketing operations to Marketing Cloud. Developed reusable email and landing page frameworks that improved consistency, accelerated content delivery, and simplified maintenance, while providing governance and administrative support across multiple business units.
When I’m not immersed in agentic workflows or designing web apps, I have a few other passions that fill my time...
...from spending time with my dog to enjoying hobbies like skiing and gaming, I make the most of my offline moments.
My latest side project is Loki, a playful Schnoodle puppy with endless energy and a talent for keeping life interesting. We’ll spend the next year focused on positive training, building good habits, and creating plenty of stories worth sharing along the way.
At an early age I was drawn to drums from playing high school pep and jazz bands which eventually landed me the John Philip Sousa Award. Primarily a rock drummer, I enjoy listening to heavy metal to alternative rock bands like the Flaming Lips and the Red Hot Chili Peppers.
Recently I’ve acquired an interest in fishing and in the summer I spend the weekends trying to catch walleye. In the winter I travel west for downhill skiing with my family. When not outside I’m watching a movie, collecting silver age comic books or playing RPG video games.
